California burning: life among the wildfires

George Marshall’s book Don’t Even Think About It: Why Our Brains Are Wired to Ignore Climate Change. After spending 15 years studying climate change-denying microcultures, Marshall concluded that facts don’t change people’s minds – only stories do. We’re so motivated by wanting to belong that we’d rather risk the dangers of climate change than the more immediate symbolic death of estrangement from our peers. In order to address climate change in our communities, Marshall suggests, we must appeal to the same desires that religion does: belonging, consolation and redemption.