People's Vote campaigners vow to overhaul 'project fear' image

More than 80% said Brexit had “turned out to be much more complicated than we were told in the referendum”. The report concluded that a new pro-EU campaign must address the underlying causes of the 2016 leave vote and offer credible solutions, as well as avoiding overinflated rhetoric. Most importantly, it must reject a “project fear” narrative and make a positive case, the report found, a tactic that was “castigated by everyone we spoke to, it remains a complete turnoff to voters”. It found that voters “simply do not believe that leaving the European Union will cause immediate and significant harm to them and their families” and that any new campaign should be centred on the positive difference the EU can make to jobs and rights.