Tories and Labour in jeopardy as new voting 'tribes' seek alternatives to the status quo

The Conservatives and Labour are both losing ground to smaller parties, but the Conservatives are hurting more. We analysed recent opinion polls using the new regression techniques which give better accuracy than classic polling approaches. These show a Labour lead of four per cent, with Labour predicted to win 290 seats if there were a new general election. Beneath these headline figures there are identifiable groups of voters who are changing their mind. Using a three-dimensional political landscape, we identified seven tribes, many of whom don't correspond to the traditional left-right spectrum