The Brexit party is a post-politics entity

No matter how long you research, you'll never find any content in the Brexit party. There is no manifesto. Its website is a politics-free zone. This is a product made entirely of packaging. It's not even really clear what its Brexit policy is. There's a reference to 'WTO Brexit' in Leave Means Leave boss Richard Tice's Twitter feed, and 'clean Brexit' - whatever that is - from party leader Nigel Farage. Do they mean no aviation treaties between Britain and Europe? No equivalence arrangements for financial services? No cooperation on border processes? Presumably not. And if not, they are talking about some kind of deal, just a different one. But even to go into that kind of very basic detail is to exceed what they have to offer. There have no ideas at all. And they're not supposed to. Their retail offer is emotional.