Social climbers The Brexit Party wins the battle for Facebook clicks

However the Brexit Party fares at the ballot box, it has won the battle for clicks. It has spent no more than most of its rivals on Facebook ads in the past month. But it has got dramatically better results. The party’s Facebook pages have attracted 2.2m likes, shares and comments, more than all the other parties combined, and some 30 times more than Change uk, a pro-Remain upstart which outspent it.