How a second Brexit referendum could be won — and lost

Second time around, voters might be more willing to tune in to the detail. But any version of Leave still has the edge in emotional resonance, while Remain feels remote and technocratic. Few people understand global supply chains, or non-tariff barriers, nor do they want to. And economic uncertainty plays both ways. There is a strong feeling of “just get it over with”. Thirty per cent of people identify with the idea that “the longer the stalemate over Brexit goes on, the more likely I am to support leaving the EU without a deal”, according to the pollsters Survation. Remainers who talk only about economics fail to connect with people whose vote was about culture and fairness.