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U.S. Government Begins Covid-19 Education Campaign


The U.S. government is hurrying to start a messaging campaign on social media, TV and radio this week to motivate the public to get inoculated with Covid-19 vaccines once supply increases and they become available, likely next year. The $250 million effort aims to increase vaccine acceptance by focusing on the science behind Covid-19 vaccines, including one from Pfizer and BioNTech. It is the government's second try after officials scrapped a previous one that sought to pair doctors with celebrities. Set to run through August, the aim is to appeal to ethnic and minority groups, older Americans and others who may be skeptical about taking the shots, said Mark Weber, deputy assistant secretary for public affairs at Health and Human Services

Wall Street Journal - December 15, 2020

View the full story here: https://www.wsj.com/livecoverage/covid-2020-12-15/card/91J5yIGvTiVunLilZNy9