Remember normal? Pfizer and BioNTech join with health groups to remind us—and promote COVID-19 vaccine safety

Remember hugging, playing with grandchildren, kissing people goodbye and sharing exciting news with family in person? While COVID-19 has kiboshed those things, Pfizer and BioNTech want to remind people about them—and how they'll be possible again with vaccines. The Comirnaty vaccine makers, together with a coalition of health organizations, recently debuted an awareness campaign aimed at shoring up confidence in the new COVID-19 shots. The 25- to 30-second videos are real takes of real people—found online and then licensed with consent for the digital campaign, which launched last week on social media. Future plans include a move to local TV.