New Consumer Research on COVID-19 Vaccination Reveals Barriers in Reaching Herd Immunity
New DISQO research asking COVID-19 unvaccinated U.S. adults about their intentions to get vaccinated raises concerns over the country’s ability to reach the threshold widely believed necessary for herd immunity (70% of the population being vaccinated). DISQO found that 23% of unvaccinated people were “unsure” about whether they will get a vaccine when available to them, and 22% said they “would not.” DISQO fielded the new study, “ Moving the Needle, Persuading the Vaccine Unsure,” to understand COVID-19 vaccine attitudes, trust about information sources, and willingness to be vaccinated at pharmacy retailers. 22,000 U.S. adults answered survey questions and more than 30,000 opted in to share their online browsing, enabling DISQO to understand attitudes and actual behaviors.
The Associated Press - April 27, 2021View the full story here: https://apnews.com/press-release/globe-newswire/health-business-coronavirus-40609729c3a31faddeb4552dc95559d8