China's '618' shopping festival to test COVID-hit shoppers' urge to splurge
China is set to get a picture of how the country's zero-COVID-19 policy and slowing economy have impacted shoppers' urge to splurge, as e-commerce platforms gear up to report takings from the mid-year '618' shopping festival this weekend. Held in the run-up to June 18, 618 is China's second-largest shopping event by sales after Nov. 11's Singles Day, with bargain-hunters holding off purchases in anticipation of discounts spanning a range of brands.
View the full story here: https://www.reuters.com/business/retail-consumer/chinas-618-shopping-festival-test-covid-hit-shoppers-urge-splurge-2022-06-14/