In the Covid-19 vaccine push, no one is speaking Gen Z’s language

Useful Covid-19 information isn’t reaching the Instagram generation. There’s almost no messaging specifically tailored to them from federal or state public health officials. There’s hardly anything official on Tik Tok. And even the limited efforts to reach them where they are — like Instagram’s links to its “Covid-19 information center”— aren’t working. Just ask Kymon Palau, a 21-year-old from Albuquerque, N.M., who has over 18,000 followers on the site.