New Zealand's star tourism attraction struggles as visitors stay away post-Covid
For now, with New Zealand's borders shut to almost all foreigners, only people already in the country can visit Queenstown. In the past, New Zealanders have avoided Queenstown as it has so many international tourists. Now the town is trying to lure them there -- Boult even did a bungy jump to mark the easing of the country's coronavirus restrictions in May. Over a recent holiday weekend, businesses reported seeing a boom as people from around the country descended on the town. But, Boult says, businesses 'won't survive' on domestic travelers alone. He's hoping that the trans-Tasman bubble will be up and running by July for the ski season, where Australians make up 30-40% of customers. 'This really is make or break,' he says, adding that if there is no trans-Tasman bubble by July, more businesses will fail and more jobs will be lost.
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