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‘A rumour can explode in one day’: Meet the pioneer fighting vaccine mistrust


When anthropologist Heidi Larson secured the seed funding to establish the Vaccine Confidence Project a decade ago, it was a humble set-up housed in a corner of the venerable London School of Hygiene and Tropical Medicine in Bloomsbury. Now, in a global pandemic, her expertise as one of the world’s foremost authorities on anti-vaccine sentiment and the rumours, misinformation and emotions that shape our perception of vaccines means that Professor Larson is in serious demand. In the past fortnight she has delivered the John Maddox Lecture at the Hay Festival, collected the prestigious Edinburgh Medal for her work to understand and tackle popular misconceptions of vaccines and joined UK health minister Matt Hancock and WHO chief Tedros Adhanom Ghebreyesus at a Science Museum summit to explore ways to boost confidence in the Covid-19 vaccine.

Evening Standard - June 14, 2021

View the full story here: https://www.standard.co.uk/optimist/vaccine-world/rumour-explode-pioneer-fighting-vaccine-mistrust-b939819.html