SQREEM’s New AI-powered Study Examines Motivations Surrounding COVID-19 Vaccine Resistance in the US

Leveraging proprietary Artificial Intelligence (AI) built to understand online human behavior in a completely anonymous way, SQREEM Technologies ′ recent U.S. COVID-19 Vaccine Study provides a striking insight into the attitudes and motivations of anti-vaxxers and the vaccine-hesitant. The study utilizes anonymized digital engagement scores as the main metric to understand audience relevance to topics/aspects surrounding COVID-19 vaccination. In the study, ‘anti-vaxxers’ are audiences that do not agree with the COVID-19 vaccine and its use, while ‘vaccine-hesitant’ are audiences that are reluctant to use the COVID-19 vaccine despite its availability. For both groups, digital engagement scores with values greater than 5 signify awareness, while values greater than 10 signify a strong engagement with the topic.